New televised public service announcements (PSA) of National Library Week Honorary Chair Caroline Kennedy are currently appearing on the Disney channel. Approximately 1.4 million viewers see the PSA every time it is aired.
Kennedy appears in the PSA with the star of Disney’s “Austin and Ally,” Laura Marano, discussing the value and opportunities available at libraries.
Librarians can access the PSAs from the National Library Week website or the atyourlibrary.org YouTube channel, where the videos can be downloaded or embedded for use on their websites, blogs or Facebook pages.
In addition to the video PSAs, free customizable print and digital public service announcements (PSAs) featuring Caroline Kennedy are also available on the National Library Week website. Print PSAs are available for librarians to download and feature National Library Week theme, Communities matter @ your library, for use in local newspapers, library newsletters, websites and blogs. ALA offers customization of the print PSA; a library’s logo can be added at no cost.
More information is on the National Library Week webpage.
The PSAs complement National Library Week products offered by ALA Graphics. In addition to a poster and bookmark, a mini poster and downloadable graphics are available.
Other promotional tools for National Library Week include a sample proclamation, press release and letter to the editor, as well as scripts for use in radio PSAs. Two other radio PSAs in mp3 format are also download-ready.
An advocate for reading, literacy and libraries, Kennedy has written or edited 10 bestselling books on American history, politics and poetry. Her latest book, “Poems to Learn by Heart” from Disney-Hyperion, an imprint of Disney Publishing Worldwide, with original illustrations by award-winning artist Jon J Muth—is a companion to her New York Times No. 1 bestselling collection “A Family of Poems.”
National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation’s libraries and librarians and to promote library use.
The American Library Association’s Campaign for America’s Libraries (www.ala.org/@yourlibrary) is a public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe – participate. The Campaign is made possible by ALA’s Library Champions.