Some of the most creative ways of celebrating National Library Card Sign-up month in September have come from local libraries.
For example, Carolynn Muci, marketing and public relations director for the Mount Prospect Public Library in Mount Prospect, Ill., said her library had “Get a Library card” added to the back-to-school supply lists at each of the local schools. In August, she said, there was a 30-percent increase in the number of children receiving library cards.
She added, “For National Library Card Sign-up Month, we work with businesses to offer a discount to people who show their Library card during the month of September. Want the discount? Get a Library card.”
“We started with 19 businesses in 2008, 57 in 2009, and this year we are up to 78 businesses. We announced the program in our newsletter and our phones have been ringing off the hook ever since. People are eager to get their hands on the list of discounts. I have also received several calls from businesses wanting to participate next year,” she said. “We have pretty high penetration of Library cardholders, so we treat it more as a reward for having a card, but we still do see people coming in to get a card so they can get a discount.”