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Keith Michael Fiels: “Why We Need Free Public Libraries More Than Ever”

On Wednesday, American Library Association Executive Director Keith Michael Fiels responded in “The Atlantic” to an editorial that referred to public library user fees as a reasonable and “modern” solution.

The following is his response.

“Yes, it’s time to bring a beloved institution into the 21st century — but not by making it less effective

“As a former head of the state library agency in Massachusetts and a taxpayer myself, I read with interest the recent Atlantic editorial in which an elected official from Swampscott, Massachusetts proposed public library user fees as a reasonable and ‘modern’ solution to some perceived imbalance.

“Under this proposal, a 50 cent user fee would be added to each book circulated by the library. In addition to addressing the supposed tax inequity created by the current system of funding for the Swampscott Library, the proposal would generate an estimated $300,000 in additional funds for the library.

“The fact is: This would be the costliest additional revenue ever generated.

“The reasons for this are twofold: First of all, this fee, while described as nominal, would hurt those most in need of the free services the library offers. While Swampscott is a relatively well-to-do town by national standards, there are plenty of unemployed and/or poor people living in the town. The costs that might not make a difference to the wealthiest users would certainly constitute an additional barrier to use for almost everyone else.

“This would be even more the case for young people. Given the overwhelming proof that library use makes better readers, higher achievers, and more successful workers, we want our young people to feel comfortable coming into their local library, whether or not they have money in their pocket. The impact of these fees would certainly be a disincentive for those young users who would benefit most from library use.

“The second reason is plain old economics. The municipality invested $560,000 in local taxes library services last year, about 1 percent of the total municipal budget and about $40 per capita for each of the town’s 14,000 residents. In return, the library circulated 161,000 items in 2009 (not 600,000 as claimed), about $3.50 per circulation. And that’s not counting all the story hours for children, public access computer usage, public programs, assistance in locating information on health, financial and e-government information, interlibrary loans and many other valuable educational services provided to the community. The 50 cent fee would actually generate about $80,000 in revenue, not $300,000.

“The impact of the ‘nominal’ user fee would unquestionably be a reduction in the library’s use. This is very evident in France, where some local libraries charge small user fees in addition to receiving public support. The result: Libraries are used much less, resulting in a much lower return on the public support provided.

“In short, the small amount of additional revenue results in a much less effective use of the public support. With a fixed investment in a service that benefits those who use it and their community the more they use it, you want them to use it as much as possible. Seems perfectly clear, right?

“Now, as to the notion that we need to stop thinking like it’s 1900. Libraries stopped thinking like it was 1900 many years ago, and are now providing users with access to online digital resources (and the really valuable ones are not free) e-books and 24/7 online access to library services. And national surveys show that the public considers public libraries the most effectively run of all municipal services.

“Libraries provide all residents with unlimited access to the reading and information resources that will mean the difference between success and failure for Swampscott residents as individuals, Swampscott as a town, and the United States as a nation. They are supported by a very modest contribution of public tax funds, and provide a fabulous return on this investment by any measure.

“Sure, the library is an old fashioned concept. So is democracy. So is equal opportunity. So is getting your facts right.”

While supplies last, Connect with your kids @ your library family guides, bookmarks available

Connect with your kids@ your library, ALA’s new campaign that encourages parents to spend more quality time with their children at their library, is offering the popular family guides and bookmarks to libraries. There is a limited supply available.

The concise, easy to read guide offers tips for parents and caregivers on spending quality time with their children and teens at their library.  Activities are presented by such topics as “reading together,” “homework help,” “cultural heritage” and more.

Connect with your kids family activity guide

Librarians can receive 200 guides and bookmarks. To obtain the materials,  send a $15 check to cover shipping and handling.  Send checks to ALA/ PIO, Connect with your kids, 50 E. Huron St., Chicago, IL 60611.  Librarians can also forward their library’s FedEx or UPS number to atyourlibrary@ala.org  to cover the cost of shipping and handling.

ALA launched the new outreach campaign at the ALA Annual Conference in New Orleans.  Connect with your kids @ your library strengthens families by motivating parents to spend more quality time with their children.  Specifically, the campaign promotes the public and school library as a trusted place to spend quality time with children. The campaign reinforces the idea that taking children to the library is a sign of being a good parent and demonstrates the free high quality programs available at the library for parents and children.

Lifetime Networks, cable television media sponsor of the initiative, is currently airing public service announcements to promote the campaign. The PSAs feature families engaging in activities such as reading together, going online and researching their family tree and are augmented with custom animation to convey the excitement of family adventures.

The campaign’s print media sponsor, Scholastic Parent & Child Magazine, is providing promotional ad support.

To view the PSA and to download the family activity guide and bookmark template at no charge, visit ALA’s public awareness website, atyourlibrary.org.  Additionally, the site contains a blog with content for parents and stories from families that use the library together.

Connect with your kids @ your library was launched by the Campaign for America’s Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe – use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.

ALA Annual Conference media coverage: Part 2

Television cameras were focused on the American Library Association’s (ALA) Annual Conference in New Orleans.

Among the stations covering the conference was WGNO-TV, an ABC affiliate. The station sent out a crew to cover “Libraries Build Communities,” a program in which librarians volunteered time to help rebuild New Orleans libraries.

The “Libraries Build Communities” project began in New Orleans during the 2006 American Library Association Annual Conference, when ALA volunteers helped with projects related to the damage inflicted by Hurricane Katrina. ALA members continue to volunteer to assist in cities where they meet for Annual Conferences.

 

ALA Annual Conference media coverage

The 2011 American Library Association Annual Conference in New Orleans received extensive coverage from a variety of media.

Molly Raphael

Particularly noteworthy was the attention of radio broadcast outlets, both locally and throughout the country.

They included

• KOBW-FM’s “Community Focus” program with Ray Romero, which aired on Sunday, June 26.

• WRBH-FM “Writer’s Forum.”

• Oregon Public Broadcasting’s “Think Out Loud” 
program, which aired a 10-minute, live interview with ALA President Molly Raphael (seen above) on her inauguration, the ALA Conference, current library trends, the future of libraries and the future of her career.

• WYLD-FM’s “Sunday Journal” with Hal Clark
focused on the role the library plays in literacy, trends in libraries and the ALA Conference.


American Library Association Annual Conference makes successful return to New Orleans


In 2006, the American Library Association (ALA) held its Annual Conference in New Orleans. It was the first major convention in the city since Hurricane Katrina.

At the 2006 American Library Association Annual Conference, ALA President Michael Gorman and President-elect Leslie Burger cut the ribbon to open the Exhibit Hall as the executive board looks on.
This year, librarians made a successful return for the ALA’s 2011 Annual Conference, held June 23-28 at the Ernest N. Morial Convention Center in New Orleans. More than 20,000 (20,186) librarians, library supporters and exhibitors attended.

As with the 2006 conference, librarians ushered in the event by stepping up to provide community service.

More than 220 volunteers gathered on Friday for “Libraries Build Communities,” a program that involved visiting 15 sites, including public and school libraries. The group shelved books, reorganized and updated collections and entered data, among other activities.

 

“Libraries Build Communities” started in the wake of Hurricane Katrina. Coordinated by the ALA’s Chapter Relations Office, the volunteer effort has since become an Annual Conference tradition.

“When the ALA first came to New Orleans in 2006, there was an unimaginable amount of work that needed to be done throughout the city,” said ALA Chapter Relations Office Director Michael Dowling. “In a few short days, the ALA was able to make a difference and illustrate that libraries do in fact build communities.”

Efforts to provide relief to schools were recognized at the American Association of School Librarians meeting during its President’s Program Saturday. AASL, a division of ALA, recognized the Dollar General School Relief project. In five years, Dollar General made grants totaling more than $1 million to more than 113 schools to replace books, media and furniture damaged or lost in disasters.

Disaster preparedness was the focus of an ALA Washington Office Briefing held Saturday.

“It’s not a matter of if a disaster will happen; it’s simply a matter of when,” said Katherine Zeringue, from the FEMA Environmental Liaison Office, one of a panel of speakers.

Everyone, she said, including libraries, needs to be prepared in advance to work with response teams. “It is not FEMA’s role to be the knight in shining armor,” she said.

Rebecca Hamilton, Louisiana’s state librarian, described how, when Hurricanes Katrina and Rita hit in August 2005, the Louisiana State Library “was not prepared at all. Nothing that bad had ever happened before and we had no disaster plan.”

School librarians also discussed how to prepare for disaster on Friday in a preconference sponsored by the Dollar General Literacy Foundation. Terry Young Jr., librarian for Jefferson Parish schools in Louisiana, was among those taking part.

The 2011 Annual Conference focused on the  major initiatives of outgoing American Library Association President Roberta Stevens. The Frontline Fundraising initiative was developed in response to the reduced resources at libraries throughout the nation. It helps all libraries develop and utilize tools and skills needed for advocacy at the local level.

Roberta Stevens

On Monday, a Frontline Fundraising Town Hall was held that focused on such effective tools as annual funds, special gifts (such as memorials and tributes), major gifts and planned giving.

Another major initiative, “Our Authors, Our Advocates,” invites well-known  authors, who are the natural allies of libraries, as spokespeople highlighting the key role libraries play in the economic, social and educational fabric of our nation.  Authors such as Scott Turow, Brad Meltzer, Kathy Reichs, Pam Munoz Ryan, and Sharon Draper have created public service announcements to promote the value of libraries. Some have also written opinion pieces that have appeared in daily newspapers around the country. PSAs can be downloaded at  www.ilovelibraries.org.

More than 600 teens nationwide were connected to Stevens’ third initiative, the “Why I Need My Library” contest.  Teens created videos about why they need libraries more than ever.  The two grand-prize winning videos were shown at the Opening General Session.  The winners earned $3,000 in prize money from ALA for their libraries.

Danielle Driggers’ video, with original lyrics about the importance of libraries in her life, won grand prize in the category for 13 to 15 year-olds.  Driggers chose the library at her elementary school, Timber Creek Elementary School in Flower Mound, Texas, as the beneficiary of the $3,000 prize money.  She and her sister Aleah, who co-produced the video, also won $50 Amazon gift certificates.

 

A team of southern Connecticut teens took grand prize in the 16 to 18 age category.  Their highly styled music video with original music and lyrics shows teens “chillin’ in the high school library.”  The $3,000 prize money will go to the library at New Canaan (Conn.) High School.  The team was made up of students Katayoun Amir-Aslami, Ashley Feldman, Isabelle Herde, Nick Howard, Nicola Scandiffio, Stewart Taylor, Courtney Wills and Nick Zanca.

In New Orleans, a major national public awareness initiative was launched by ALA’s Campaign for America’s Libraries. “Connect with your kids @ your library” encourages parents to use the library resources to spend quality time with their kids. A public service announcement is airing on Lifetime Networks and, Scholastic Parent & Child magazine is donating full-color ads. Libraries can download a “Connect with your kids” Family Activity Guide, a bookmark and link to the Lifetime public service announcement by visiting the “For Librarians” page on atyourlibrary.org.

Much of this year’s conference revolved around the future of libraries and the role of librarians in a world of ever changing technological advances.

Wikimedia Foundation Executive Director Sue Gardner, during the ALA President’s Program, discussed the impact on libraries and library service posed by wikis.

The folks at Wikipedia “are lovers of the institutions of knowledge,” she said, adding that the wiki is not opposed to traditional media; and, in fact, “we want you as Wikipedians.”

Some 400 million people use Wikipedia every month. Gardner said the nonprofit survives through donations but remains radical in its belief that people have the right to access to information. “Wikipedia is where people are going to get their information,” she said, so “it behooves us all to help it be as good as it can be.”

And at the annual ALA PR Forum, Joe Murphy of Yale University Libraries encouraged librarians to capitalize on mobile technology at the library.

With smart phones outselling PCs, Americans are beginning to spend more time using mobile apps than browsing the Web via PC.  In this climate, he said, it is more important than ever to engage users through technology. “The real important literacy for librarians is flexibility,” he said. “Change is the name of our game but we don’t have to change who we are.”

 

The role of librarians as defenders of access to information was examined in a program discussing WikiLeaks presented by the director of the National Security Archive at George Washington University in Washington, D.C., Thomas Blanton.

Visitors to the convention were treated to a series of entertaining and enlightening speakers, including author and children’s books illustrator William Joyce. Joyce said his career path was determined at age 5, when he learned that Santa Claus and the Tooth Fairy were not actually real.  It made him want to tell stories his own way.

“Drawing and making up stories became like breathing for me.” he said.

Opening General Session speaker Dan Savage, author of the syndicated column “Savage Love” and editorial director of Seattle’s weekly newspaper The Stranger, spoke about the growth of the “It Gets Better Project,” which addresses lesbian, gay, bisexual and transgender youth – children who experience rough times and even bullying to the point of pushing them to suicide.

Savage told the audience that when he came out to his parents more than 30 years ago, he was sending the message that he would never get married, never have a child and never be a marine.

“Now, over thirty years later, I can get married, can have children and can even be a marine – not that I want to be a marine.”

Outstanding public librarians were recognized during the PLA President’s Program and Awards Presentation, which featured keynote speakers TV producer and author  David Simon (“The Wire” and “Treme” ) and his wife, Laura Lippman (“Baltimore Blues”). Simon  pointed out that it is “important to experience the culture on its own terms, out in the neighborhoods of New Orleans.”

A standing ovation greeted the man Richard M. Nixon once called the “most dangerous man in America.” Daniel Ellsburg, who released  “The Pentagon Papers,” told the audience at the “War and Secrecy” program Sunday that he regrets not releasing the documents earlier because it would have made a difference by exposing lies that had been used to justify the Vietnam War.

“Unfortunately, today we don’t have the Pentagon Papers of Afghanistan,” he said. He added that information contained in WikiLeaks releases has inspired mass movements and protests throughout the Middle East, as people learned the truth about corrupt dictators.

As the conference drew to a successful conclusion, the ALA inaugurated a new president, Molly Raphael, former director of libraries at Multnomah County Library in Portland, Ore. and the District of Columbia Public Library in Washington, D.C.

“Libraries are so essential for learning and for life,” said Raphael. “I am honored to lead ALA as we help libraries address serious economic, social, political and technological challenges.  ALA is the only organization that speaks for all types of libraries, and we can all benefit from working together to serve our communities.  Libraries will not just survive but will thrive when those who use and value libraries join with those who work in libraries to sustain the critical roles of libraries in our society.”