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Media spotlight on PLA National Conference

The 13th National Conference of the Public Library Association (PLA) came to a close this week. Nearly 8,000 library staff, supporters, exhibitors, authors and guests gathered at the Oregon Convention Center for various workshops and discussions that focused on such key issues as advocacy, technology, literacy and serving adults and youth.

The conference drew extensive media coverage. The Oregon Local News, on March 22, Gresham library turns to technology as the information age forces change — but it’s still about books.

Especially noteworthy was an op ed piece published in The Oregonian.

We cannot afford to close the book on libraries

By Guest Columnist

March 22, 2010, 11:44PM

By Sari Feldman and Vailey Oehlke

Rules are often proven by their exceptions.

Multnomah County libraries are truly exceptional, in terms of their use, as well as the support they receive from the community. Just this year Multnomah County Library earned the National Medal from the Institute for Museum and Library Service.

Over the past year library use in Multnomah County has increased by more than 5.5 percent with library users checking out or renewing 29.9 items per capita. And, in response to our changing world, Multnomah County Library recognizes the importance of its Web presence. As many people now visit the library’s Web page as walk through its doors.

Elsewhere in the nation, one can see a similar upward curve in public library use. A new survey by the American Library Association found that 76 percent of all libraries reported increased use of public Internet computers, while nearly half of all public libraries reported increased use of their electronic resources, including jobs databases, online test preparation services, e-books and investment tools. Wireless use and enrollment in patron technology training classes also are up over the past year.

But despite this consistent increase in usage and dependence on the public library, most of the nation has seen a decrease in funding for even the most basic library services.

The timing for these cuts could not be worse. Libraries across the country have stood firmly on the front lines during the recent recession. They have provided an anchor of stability for millions of Americans tightening their financial belts and seeking employment and continuing education. Americans are turning to their local public library for a range of resources.

Multnomah County Library recognizes the critical role it plays in the success of its community. Library users are discovering how the library can help them find new skills or a new job. The library is helping those in transition because of the economy or a recent move or life change to move forward, with services in English, Spanish, Chinese, Vietnamese and Russian.

America’s public libraries are fiscally responsible and wise investments. With more than 16,000 public library buildings in most communities across the country, public libraries are uniquely positioned to provide the full range of educational, informational and entertainment resources American families need as they trim expenses and seek employment.

As the nation struggles to emerge from the recent economic crisis, we cannot afford to close the book on libraries.

Sari Feldman, is president of the, Public Library Association and director of the Cuyahoga County Public Library in Parma, Ohio. Vailey Oehlke is director of libraries for Multnomah County Feldman and Oehlke will join thousands of library supporters in Portland from March 23 to 27 for the 13th Public Library Association National Conference.

Latest edition of @ your library newsletter, with valuable advice about financial resources available @ your library

@ your library Newsletter

March 17, 2010

What ‘s New

Family Life

Wanda Urbanska

The Path to Financial Independence

Read an excerpt from the forthcoming book, The Heart of Simple Living: 7 Paths to a Better Life by Wanda Urbanska, host of Simple Living With Wanda Urbanska, seen on PBS stations nationwide.

Nina Starr Braunwald, M.D., M.S. in 1960 photo

Changing the Face of Medicine: Changing the Way We Look at the History of Medical Science

It may seem hard to believe now, but for a long time women were not allowed access to medical education.

Teen Spotlight

Chicago Public Library's Teen Volume Reader's Theater Project, giving one of its monthly performances.

Acting Out

Reader’s theater is a great way to express yourself… @ your library.

Career Development and Job Searching

Couple receiving tax advice

Tax Resources @ your library

Wondering how the new 2009 tax law changes are going to benefit you? Help in solving these mysteries is available right in your neighborhood – @ your library.

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“Learn Create Share” with Teen Tech Week™ publicity tools

School and public libraries can promote Teen Tech Week™ (March 7-13) with online resources offered by the Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA).

Beginning in 2007, Teen Tech Week, sponsored by YALSA, ensures that teens are competent and ethical users of technologies, especially those that are offered through libraries such as DVDs, databases, audiobooks and videogames. Teen Tech Week encourages teens to use libraries’ nonprint resources for education and recreation and to recognize that librarians are qualified, trusted professionals in the field of information technology.

The promotional effort for this year’s Teen Tech Week, held March 7 – 13, is coordinated by ALA’s Public Information Office (PIO) and YALSA. It includes a number of online tools libraries can use to publicize Teen Tech Week activities: logos, sample press releaseletter to the editor, as well as customizable PSA scripts and downloadable audio PSAs featuring Tom Kenny, the voice of SpongeBob SquarePants, are all available at www.ala.org/teentechweek.

For more information on Teen Tech Week, please visit www.ala.org/teentechweek or visit the Teen Tech Week Web press kit.

Also, view the following podcast, featuring Stephanie Kuenn, YALSA communications specialist.

The 2010 Teen Tech Week theme of “Learn Create Share @ your library” fosters teen creativity and positions the library as a physical and virtual place for safe exploration of the many types of technology available at libraries, including DVDs, music, gaming, video production, online homework help, social networking, tech workshops, audiobooks and more.

For more than 50 years, YALSA has been the world leader in selecting books, videos, and audio books for teens. For more information about YALSA or for lists of recommended reading, viewing and listening, go to www.ala.org/yalsa/booklists.

@ your library Web site offers new content on Negro baseball leagues, interviews with celebrities and much more

An article on the history of the Negro baseball leagues, Booklist book reviews of the day and a contest that you can enter to tell us what makes your library special can be found this week on the @ your library Web site. Visitors also can explore the universe @ your library and win IMAX prizes by answering six questions about the Hubble Space Telescope, as well as enjoy an interview by celebrities and newsmakers who talk about their love of libraries. The www.atyourlibrary.org Web site provides information and recommended resources that everyone can take advantage of at their local library.

http://www.atyourlibrary.org/ is the public Web site for the American Library Association’s public awareness campaign — the Campaign for America’s Libraries, which highlights the value of libraries and librarians and connects people to the free resources at their local library.

Prepared by librarians and other experts, new articles are uploaded regularly with how-tos and tips for parents, job seekers, teenagers, and kids. Recommended resources are linked to the World Cat database, which provides a list of the nearest libraries where the recommended item can be accessed.

“Visitors to the site can sign up for a regular newsletter for updates on new content. Visitors can also follow developments on the site on Twitter, through Facebook and on the @ your library blog.

The site is underwritten by Carnegie Corporation of New York and the Disney Book Group.