National Public Radio’s “Your Money” segment on Saturday, Feb. 28 highlighted the “Smart investing @ your library” campaign, a partnership between the American Library Association (ALA) and the FINRA Investor Education Foundation.
“Smart Investing @ your library” helps to fund library efforts to provide patrons with unbiased financial education resources. The program is sponsored by FINRA and administered by the ALA’s Reference and User Services Association (RUSA). It has awarded more than $1.7 million to 25 libraries across the U.S. to date.
In the interview, FINRA President John Gannon said that “the current economic climate has made libraries a more vital institution in communities” because libraries have the ability to reach large numbers of people who may need more information to make important financial decisions. “Whether that’s women facing retirement, teens or even younger people who are still in school, it’s figuring out how to get that information to people,” he said.
ALA’s Public Information Office (PIO) has helped place this and many other stories about the vital role libraries play during tough economic times. Other stories that have ran recently include CNN Money, NBC Nightly News, Washington Post, Parade Magazine, The New York Times blog Freakonomics, CBS Evening News on Dec. 31 and Feb. 2, CNN Newsource as it appeared on Los Angeles’s KCAL-TV and an op-ed in the Huffington Post.
Submitted by Jennifer Petersen, Public Information Office