Rachel Johnson is director of Products and Promotions for ALA Graphics, in the ALA’s publishing unit. She is charged with developing products that promote libraries, literacy and reading and support ALA programs and initiatives.
In this video, Johnson talks about the new Kareem Abdul-Jabbar READ poster produced for Library Card Sign-up Month. She also discusses how ALA Graphics chooses celebrities for the posters.
She says it is easy for someone to suggest subjects for future READ posters. Just e-mail email@example.com. She said libraries can also order a CD through the ALA Store (http://www.alastore.ala.org) that enables them to create their own READ posters.